Dear Via –

A creative concept designed to bring you contemporary minimalist designs and elevated wardrobe staples from numerous brands across the world.

Dear Via was born from a conversation I had with my father back in early 2023 – a conversation that led to an idea, that led to an execution, that led to a brand. Hearing the words, “You can make this happen,” felt empowering, but it wasn’t until nearly a year later that I would chase this dream. Having little to no experience in the business side of fashion, I was intimidated, but I never lost sight of that vision. After trial and error, bumps and obstacles, and many days when I thought about giving up – Dear Via is a living, breathing example of perseverance.

Dear Via aims to cultivate a welcoming community within our brand, featuring curated pieces that encourage self-expression and empowerment. The labels we carry are thoughtfully selected, focusing on women-owned businesses and uniquely crafted designs with an organic feel.

Each piece, a love letter to your wardrobe.

- Olivia, Founder